London is one of the four most fashionable cities in the world and experts believe it is already ahead of Milan, Paris, and New York. Fashion Week features collections ftom the newest and the most extravagant designers in London. Fashion week happens in London twice a year—in February and September and draws around 5,000 visitors. Although the main fashion show is open exclusively for celebrities, reporters, designers, and other fashion connoisseurs, the general public is kindly invited to minor fashion shows held all over the city, which are generally free to enter.
London Fashion Week features established brands like Burberry, Tommy Hilfiger, Simone Rocha, and emerging designers. Designers like JW Anderson Victoria Beckham, and Erdem never fail to amaze the public.
In addition to designer catwalks, London Fashion Week offers various educational events, Positive Fashion talks, and the discoveryLAB where fashion meets modern art. It showcases experimental space with creative installations, combining technology, art, and music. PositiveFashion Designer Exhibition features progressive designers that explore the concepts of ethics and sustainability in the fashion industry, and seek closer ties between designers and communities. Visitors can purchase tickets and VIP passes to many events at the London Fashion Week Hub.