Joakim Jardenberg
Back in 1910, Harry Roberts and his father Robert Roberts created an alternative to beer—Julmust, which became a drink to define Christmas. However, Swedes decided that Christmas season is too short to indulge fully in drinking the beverage. Therefore, an Easter alternative called påskmust was created. The drink is sold around Sweeden by different distributors, but the syrup still comes from the same Roberts AB in Orebro. Interestingly, the Easter option is based on exactly the same contents as Julmust is, and is made of carbonated water, sugar, hop extract, spices, citric acid, and some caramel dressing.
