Best time to visit Milan

Winter & Summer Sales (Saldi) in Milan

Have you noticed the SALDI signs on store windows? This means shopping season has already begun

Best time: early January–mid-February | early July–mid-August

Winter & Summer Sales (Saldi)
Winter & Summer Sales (Saldi)
Winter & Summer Sales (Saldi)

Milan is the fashion capital of the world. The city is full of charming boutiques, shops and malls, and everyone in the city looks forward to sale season when discounts can reach up to 70%.

There are two official sales periods in Milan—winter and summer. Each lasts approximately six to eight weeks. Winter might be not the best season for travelling, but if you're a real shopaholic, it will be paradise for you.

When Do Sales Start In Milan

Winter Sale begins at the beginning of January and lasts until the middle of February or longer, depending on when inventory is gone. Summer Sale runs from the beginning of July until the middle of August. If you want to catch the best deals, it's best to come at the beginning of the sales periods. The prices aren't extremely low at this time, but the choice is huge.

The Best Place For Shopping In Milan

The Fashion District (Quadrilatero della Moda) provides the best shopping opportunities with famous designer boutiques like Armani, Chanel, Roberto Cavalli, Dolce & Gabbana, Valentino, Versace, etc. You can also try your luck at Galleria Vittorio Emanuele II, visit Corso Vercelli, Piazza San Babila, or Porta Venezia, which are packed with lavish malls and designer shops. Don't miss the chance to buy your dream shoes, an amazing black dress, or that red bag you've always wanted. The Saldi period can be challenging with plenty of passionate clothes hunters, but it's worth trying at least once.

Winter & Summer Sales Across Italy

A city's sales schedule is largely affected by its geographical location: generally, the sales season begins in the southern regions and then moves north. Traditionally, the average discount size is 15-20%. Also, you can buy clothes and other staff with sales during 60 days. The stores, however, can end the promotion if the discounted goods are sold out earlier.

Practical info

When does Milan hold its winter and summer sales?

Milan holds two sales periods a year, the winter sale taking place in January and lasting until mid-February or until the stock runs out; the summer sale is in July and lasts until mid-August, lasting typically from 6 to 8 weeks. Show more

What is the location of the Quadrilatero della Moda?

The Quadrilatero della Moda is found at the center of Milan's historic city, offering the best shopping and luxury store facilities. Its boundaries are Via Montenapoleone, Via Sant’Andrea, Via della Spiga, and Corso Venezia, with Via Borgospesso and Via Santo Spirito also considered part of the district. Show more

What is the typical percentage discount range during a Milanese sales season?

During a Milanese sales season, price reductions range from 20% to 50% off for the first few weeks, and can deepen as the sale nears its conclusion. Discounts can be as much as 90% off. Shoppers can also find added incentives, like additional savings during popular sales days such as Black Friday in July. Show more

What types of stores can be found during Milanese sale season?

During Milanese sale season, fashion enthusiasts can find a variety of shops, extending from high-end designer clothing boutiques to chain stores and department stores. The Quadrilatero della Moda is renowned for its Italian couture stores like Versace, Armani, Dolce & Gabbana, Valentino and others with the chain store OVS and other shops boasting chic elegance and stylish fashion. Show more

What can be expected in terms of crowds during Milanese sale season?

Milan can become quite crowded during sale season, particularly at the Quadrilatero della Moda which is the most sought-after shopping spot, causing long queues. Nevertheless, there are a variety of shopping venues in Milan that are not as crowded, like Corso Buenos Aires, one of the longest shopping streets in Europe. It is better to start early to avoid the rush and snag the greatest deals during sale season. Show more

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Authors: Olena Basarab