Winter & Summer Sales (Saldi) in Milan 2025

Milan is the fashion capital of the world. The city is full of charming boutiques, shops and malls, and everyone in the city looks forward to sale season when discounts can reach up to 70%.

There are two official sales periods in Milan—winter and summer. Each lasts approximately six to eight weeks. Winter might be not the best season for travelling, but if you're a real shopaholic, it will be paradise for you.

When Do Sales Start In Milan

Winter Sale begins at the beginning of January and lasts until the middle of February or longer, depending on when inventory is gone. Summer Sale runs from the beginning of July until the middle of August. If you want to catch the best deals, it's best to come at the beginning of the sales periods. The prices aren't extremely low at this time, but the choice is huge.

The Best Place For Shopping In Milan

The Fashion District (Quadrilatero della Moda) provides the best shopping opportunities with famous designer boutiques like Armani, Chanel, Roberto Cavalli, Dolce & Gabbana, Valentino, Versace, etc. You can also try your luck at Galleria Vittorio Emanuele II, visit Corso Vercelli, Piazza San Babila, or Porta Venezia, which are packed with lavish malls and designer shops. Don't miss the chance to buy your dream shoes, an amazing black dress, or that red bag you've always wanted. The Saldi period can be challenging with plenty of passionate clothes hunters, but it's worth trying at least once.

Winter & Summer Sales Across Italy

A city's sales schedule is largely affected by its geographical location: generally, the sales season begins in the southern regions and then moves north. Traditionally, the average discount size is 15-20%. Also, you can buy clothes and other staff with sales during 60 days. The stores, however, can end the promotion if the discounted goods are sold out earlier.