Many people believe that cocoa is a taste and smell of joy because it is inherently associated with chocolate which releases endorphins—the hormone of happiness. This evergreen small tree grows in the tropical forests of Central and South America. In Honduras, cocoa plantations can be seen along the Caribbean coast and in Atlantida. The ripe fruit of cocoa in Honduras is harvested between September to March. It is the seeds that are widely used in the confectionery industry. In Honduras, there is a special cocoa route where tourists can learn about how cocoa is grown, how to dry and fry its fruits, what sorts of cocoa exist in Honduras, and how useful this product is.