Not many people outside Australia and New Zealand know what ute is. It is short for coupé utility vehicles with a cargo tray behind the passenger compartment. It is a kind of a pickup truck produced from the 1930s to 2017. Ute Master festivals gather ute owners for concerts, competitions and other events in many regions of Australia. The Deniliquin Ute Muster, the largest event of this kind, is a two-day festival that features several live music concerts and ute driving competitions. There are also the Australian National Circle Work Championship, a bull ride, show and shine arena. The town of Deniliquin is located in the agricultural southern Riverina region of New South Wales. In its first year, the Deni Ute Master held the largest parade of utes in the world that was listed in a Guinness Book of Records. The festival features around 25,000 attendees.
Ute culture is Deniliquin's intrinsic part, that is often called Ute Capital of the World. It now celebrates all things Australian and offers free camping on the flattest plains on earth. The major highlights of the festival are two night-time concerts showcasing Australia’s best country and rock musicians.