Best season to travel to Sweden


Sweden has its own Christmas coke!


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Created back in 1910 by Harry Roberts and his father, Robert Roberts, Julmust is a drink that defines Christmas. The drink is sold around Sweden by different distributors, but the syrup still comes from the same Roberts AB in Orebro. Interestingly, during December, the drink outsells every other soft drink and has no competition of any kind. It is made of carbonated water, sugar, hop extract, spices, citric acid, and some caramel dressing. Fun fact, when Harry and Robert Roberts originally created the drink, they were aiming for a non-alcoholic alternative to beer!​

Julmust in Sweden - Best Season 2020
Best time for Julmust in Sweden 2020
Best time to see Julmust in Sweden 2020