Cortana Kiwanis Christmas Parade 2024 in Baton Rouge, LA

The Cortana Kiwanis Christmas Parade is a family-friendly celebration that brings joy and merriment to all participants. Each year, this annual event attracts approximately 80,000 spectators to Downtown Baton Rouge, transforming the streets into a festive spectacle. Held on a Saturday in early December, the parade features a vibrant display of floats, music, and holiday cheer. With free admission, it is an open invitation for everyone to join in the festivities and experience the magic of the season.

Route & Schedule

You can arrive downtown at 4 pm to enjoy the Battle of the Bands, showcasing talented marching bands from the Baton Rouge area. The parade kicks off at 5:30 pm, starting from River Road at North Boulevard. It winds its way through Convention, Fourth, Laurel, Sixth, and Northland, culminating at Lafayette. This vibrant procession features approximately 80 entries, including colorful floats, lively dance groups, and marching bands, making for an exciting evening of holiday festivities.

Events

The Cortana Kiwanis Christmas Parade serves as a significant economic magnet, drawing in vendors, shoppers, restaurant customers, hotel guests, and tourists to downtown Baton Rouge. The event attracts large crowds, who arrive early and linger after the parade, taking the opportunity to shop and dine in the area. This influx of visitors not only enhances the festive atmosphere but also supports local businesses, contributing to the city's economy during the holiday season.

History of Cortana Kiwanis Christmas Parade

Established in 1949, the Baton Rouge Christmas Parade has grown into a beloved community celebration over the years. Recognized as a Top 10 Signature Project for Kiwanis International, it has also received accolades as a Signature Project Winner for the Louisiana, Mississippi, and Tennessee Districts. The Cortana Kiwanis Foundation recently announced that the net proceeds from the Christmas parade will benefit the Baton Rouge Children’s Advocacy Center and the Baton Rouge Youth Coalition over the next three years. As the largest televised Christmas parade in the Greater Baton Rouge area, it attracts attendees from across South Louisiana, Alabama, Texas, and Mississippi.