SweetWater 420 Fest 2024 in Atlanta

The SweetWater 420 Festival is an annual event that takes place at the Pullman Yards in Atlanta, Georgia. With four stages offering over 60 music acts, this three-day music and beer extravaganza is one of the largest festivals in Atlanta. The festival is attended by over 30,000 people every year. Its name derives from its organizer—Atlanta-based SweetWater Brewing Company. One of the festival's main themes is environmental awareness, and it is held on the weekend closest to Earth Day. The festival features many environmental workshops at the Planet 420 Non-Profit Village.

SweetWater 420 Festival runs for three days from 11 a.m. to 11 p.m. In addition to music, you can enjoy plenty of food trucks, an artist market, and, of course, numerous beer stations. The annual SweetWater 420 Fest 5K invites participants to challenge themselves with a USATF qualifying course.

The festival features a diverse lineup of jam, rock, Electronic Dance Music, Americana, reggae, and indie. In 2024, the audience will be ignited by Beck and Slightly Stoopid, with support from Big Gigantic, Black Pumas, Gov't Mule, Trombone Shorty, Cory Wong, Grace Potter, moe., St. Paul & The Broken Bones, Larkin Poe, Houndmouth, Ripe, Andy Frasco & The UN, Hayes & The Heathens, Little Stranger, Papadosio, Lespecial, Couch, Fireside Collective, The Psycodelics, Emily Wolfe, Bombargo, Hedonistas, and Connor Clark & Blue Rhythm Revival. Kanika Moore, a pop chanteuse, and Grace Bowers, a 17-year-old guitar phenom, will also perform throughout the festival.