No wonder that the Icelanders love to celebrate the Beer Day, everyone would be if they had almost a century long prohibition of beer import. The Spanish started it all! They prohibited the import of fish from Iceland and the Icelanders struck back. No alcohol, no wine, no beer — what a sad story. When in 1989 the prohibition ended the locals were so happy a new holiday emerged. From that time on, on March 1st, there is a celebration that features the infamous bar crawls or „runtur“ where everyone can join and party all night long.