London Cocktail Week 2024

London Cocktail Week is the annual celebration of mixology and cocktail culture that lasts for 7-10 days in October. Often hailed as the world's largest celebration of cocktails, this event offers enthusiasts a unique opportunity to explore London's renowned bar scene and enjoy specially crafted signature cocktails at some of the city's finest establishments.

Activities and Experiences

The festival features a wide array of activities designed to engage cocktail lovers of all kinds. According to the organizers, festival-goers can indulge in £8 signature cocktails at over 300 participating bars across the city, with each venue hand-picked for its exceptional quality, ambiance, and service. The event promises a diverse range of experiences, including immersive pop-ups, themed parties, and international bar takeovers. Attendees can participate in blending masterclasses, tastings, and food-pairing dinners, offering a comprehensive exploration of the cocktail world.

The centerpiece of the festival is the Cocktail Village, located in the bustling area of Brick Lane. This vibrant hub serves as a gathering point for festival-goers to discover new brands, enjoy live music, and soak up the lively atmosphere. It is described as a playground for cocktail enthusiasts, with a plethora of activities to engage both novices and connoisseurs.

Schedule and Program

The festival operates daily from 12 pm to 11 pm, allowing attendees to explore the various events and activities at their own pace. This festival boasts a rich schedule featuring parties, tastings, lunches, dinners, national and international takeovers, and masterclasses led by world-renowned, award-winning bartenders. For those looking to enhance their cocktail skills or dive deeper into the world of spirits, the lineup of masterclasses offers the perfect opportunity for some boozy self-improvement. Additionally, festival-goers can savor sumptuous cocktail dinners and brunches that seamlessly blend food and drink experiences. It’s recommended to secure a wristband—available for advance purchase online or at any participating bar—to enjoy these special offerings. Reservations at popular venues are encouraged to ensure a smooth and enjoyable experience throughout the festivities.

Masterclasses and Tastings

London Cocktail Week offers an exciting lineup of masterclasses and tastings for cocktail enthusiasts looking to enhance their skills. From the Hand Rolls & High Balls event exploring Japanese whiskey to the Johnnie Walker Cocktail Masterclass teaching the art of the Whisky Sour, there’s something for every interest. Participants can also dive into unique experiences like The Connoisseur’s Collection at various prestigious venues, including vintage cocktail tastings at Velvet Bar and explorations of classic drinks such as the Vesper Martini. For trade professionals, exclusive bartender knowledge exchanges provide opportunities to learn from experts across London, adding a professional edge to the festivities.

Something A Little Different

Additionally, London Cocktail Week offers a variety of unique events that defy traditional classifications, providing attendees with unforgettable experiences centered around cocktails. On October 3, you can join the FORGE jewelry hub for a delightful evening celebrating its October jewelers alongside expertly crafted cocktails. Throughout the festival, enjoy the PALMARÁE Golden Hours, featuring complimentary Negronis at select venues across central London, and indulge in an exclusive cocktail dinner pairing at Dinings SW3, highlighting cider and sake. Notable offerings include the “Texture Is Everything” workshop and cocktail tasting at Silverleaf, along with whisky and cheese pairings at Hide. For those intrigued by the history of absinthe, the spirited talk on October 7 promises to be enlightening.

Tickets and Parking

To participate in London Cocktail Week, attendees need to purchase a festival wristband, priced at £20. This wristband grants access to the £8 signature cocktails and serves as a gateway to the multitude of events and experiences throughout the festival. The wristband also includes a festival guidebook and a link to a specially created Google Map to assist with navigation. For those attending in groups, a bundle of six wristbands can be purchased for the price of five.

Parking in central London can be challenging, so festival-goers are advised to use public transportation. The city's extensive network of buses, trains, and the Underground provides convenient access to all festival locations.

History of London Cocktail Week

London Cocktail Week was established in 2010. Organized by the DrinkUp team, who also manage London Wine Week and London Beer Week, the festival aims to highlight London's position as the cocktail capital of the world. Over the years, the number of participating bars has increased sixfold, showcasing the city's vibrant and diverse bar scene.