Hyper Japan 2024 in London

Hyper Japan, the largest festival dedicated to Japanese culture in the UK, has been held since 2010 and occurs twice a year: in mid-July as the Hyper Japan Festival and in late November as the Hyper Japan Christmas Market. The event primarily focuses on Japanese cuisine and pop culture, drawing enthusiasts of video games, manga, anime, Japanese music, and fashion. The summer festival typically centers around celebrating popular culture through performances and exhibits. At the same time, the winter event leans more towards offering a diverse shopping experience with a wide array of Japanese goods and gifts.

Opening Hours

On Friday, July 19th, the event welcomes attendees from 12 pm to 8 pm, offering an afternoon and evening of exploration. Saturday, July 20th, extends the festivities from 10 am to 8 pm, providing a full day to immerse in everything from traditional arts to modern trends. On Sunday, July 21st, Hyper Japan continues from 10 am to 5 pm, wrapping up the weekend with a final opportunity to enjoy performances, workshops, and the rich diversity of Japanese cuisine and crafts.

Events & Activities

The Olympia Exhibition Center, home to Hyper Japan, features three distinct areas. The main stage hosts performers and bands, while the exhibition area is filled with booths showcasing Japanese culture. The experience area offers unique activities like the Sake Experience and the Sushi Awards, along with culinary demonstrations and tastings by Japanese food manufacturers.

The UK and Japanese companies like Nintendo, Bandai Namco, Konami, Toei Animation, and Niconico are selling a wide range of anime-related collectables, figurines, and comics. A Cosplay show and the World Cosplay Summit are held during the festival. Guest speakers included anime producer Mitsuhisa Ishikawa, director Naoyoshi Shiotani, writer Hirokatsu Kihara and film director Satoshi Miki. Music lineup included Yoshiki and Toshi, Tomoyasu Hotei, Misaki Iwasa, Jaru Jaru and Siro-A.

Performers

Hyper Japan features an exciting lineup of performers showcasing a diverse range of talents and genres. Attendees can enjoy performances by TONIKAKU, Sacred Fleramo, Naho, NIJISANJI EN, and a special collaboration by Tsugaru Shamisen Players from Japan, Australia, and the UK. The lineup also includes artists such as SARE, KOTOMEN, RAM RIDER, Senyumeji Nishikawa, Nyokee, Alessandra + DENSHONEN, Romi Park, Akase Akari, Joshua Japan, Kaiju Project, Saïna, Yusuke Yamasaki, culminating in a dynamic cultural experience with acts like Who-ya Extended.

Tickets & Location

General admission for a one-day pass to HYPER JAPAN Festival 2024 at Olympia Events in London ranges from £24 to £36. Children aged ten years and under receive free entry. A three-day general admission pass is available for £69, offering extended access to the event's attractions. Workshops at the festival are priced between £20 and £80, providing opportunities for attendees to engage deeply with Japanese culture through various hands-on activities and learning sessions.

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