Macy's Flower Show 2025 in New York

Macy’s Flower Show transforms New York City into a wonderland of color, fragrance, and creativity. Drawing thousands of visitors from across the globe, this annual event is a feast for the senses and a harbinger of the vibrant season ahead. With larger-than-life floral installations, themed displays, and collaborations with top designers, the show is a cherished tradition that highlights the artistry of floral design.

Every March, dozens of wonderful blooming flowers appear right in the middle of the concrete jungle and declare the arrival of spring. While it's still too cold for the terraces and parks, you can celebrate the rebirth of nature. You can wander around the magical garden on the ground floor of the iconic department store and discover fresh and lush greenery. The show is a two-week-long event that includes live music, seminars, and activities for kids and is dedicated to presenting the year's flower trends, arrangements, and bouquets.

The Iconic Macy’s Herald Square

The Macy’s Flower Show takes place at the historic Macy’s flagship store at Herald Square, located at 151 W. 34th Street in Manhattan. This landmark store, often referred to as the “World’s Largest Store,” is famous for its dazzling window displays, extensive shopping options, and role in beloved NYC events like the Thanksgiving Day Parade. During the Flower Show, Macy’s transforms its ground floor and windows into a horticultural haven, inviting visitors to explore a floral fantasy amidst the hustle and bustle of the city.

The Macy’s Flower Show History

The Macy’s Flower Show began in 1946 as a way to celebrate spring and has since grown into a full-fledged spectacle of blooms. Over the decades, it has showcased some of the most memorable floral displays, from a towering hot air balloon made of roses to floral recreations of the Statue of Liberty. Each year brings a new theme, reflecting a blend of innovation and tradition. The event has become a platform for cutting-edge floral artistry, captivating visitors with its ever-changing designs. The Flower Show takes place not in one but three Macy’s marquee stores in New York, Chicago, and San Francisco, attracting millions of people every year with breathtaking floral displays and scenes.

Dior Collaboration

In recent years, Macy’s Flower Show has partnered with luxury brands like Dior, elevating the experience to new heights. The Dior collaboration introduces a touch of elegance and sophistication, featuring installations inspired by the brand’s iconic designs and fragrances. Visitors can expect a multisensory journey, with the vibrant colors of flowers complemented by curated music, art, and the inviting scent of spring blooms. The atmosphere is electric yet serene, offering a slice of nature’s beauty in the heart of the city.