Madeira wines have been renown since the Age of Discovery. The main season for local winemakers – harvest time – starts in mid-August and lasts till November. In the fall, it's possible to see how unique Madeira wine is being born. In addition, in late August or early September, the city of Funchal becomes a destination for true wine lovers from all over the world who come to participate in the wine festival.
Closed for traffic Avenida Arriaga features displays and reenactment of the wine-making process, concerts by local folklore and traditional Madeiran music bands and, of course, a lot of wine tasting.