Western Mexican city Guadalajara is primarily associated with cowboys, mariachi music, and tequila, but these associations are somewhat incomplete. The capital city of Jalisco State has a much more versatile culture than one might think. With respect to long-established traditions, local artists don't stop working on modern art and creating great independent music. You may observe the contemporary side of the ancient cowboy city in October during the festivities known as the Fiestas de Octubre. The main part of the month-long celebration takes place at the last weekend in October.