Hvar is sometimes called the lavender island. And if you decide to take a break from the beach and walk up the hills, you'll see why. During June and July, the air gets full of fragrance and the hills are covered in purple color due to the lavender bloom season.
Hvar was once the center of lavender production in Croatia. Due to sunny and dry climate, the island was a perfect place for growing the plant that was widely used in medicine, cosmetics production and even culinary. Due to emigration of people to cities, lavender production on Hvar has declined, but there are still plenty of places to see those purple fields. For example, take a hike from the town of Hvar to the village of Grablje or further to Brusje. Both villages offer special lavender tours during the summer. Blooming lavender can be also spotted near Zastrazisce, Gdinj, and Bogomolje. After the lavender harvest in July, you can buy plenty of souvenirs, like pillows, perfumes, essences to keep that fragrance with you for a long time.
Every summer Velo Grablje also hosts The Hvar Lavender Festival that is usually held in late June to mark the start of the harvest time. The festival features many exhibitions, presentations, workshops, and concerts. This beautiful village that dates back to the 14th century, has only a dozen residents at present. Try some lavender honey produced here as well as excellent local wine and olive oil. The taste of these authentic products can't be compared to anything you can find in a big store.